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Digital Tagging Developer

Information Technology
R0013061 Requisition #


The DS&T (Data Science and Transformation) team is seeking a highly motivated Digital Tagging Developer who can work independently on a specialized team supporting website analytics.  You can be part of the Digital Analytics team, which is critical to the success of GEICO’s internet Marketing and digital (customer-facing) applications.  Primary responsibilities include strategic planning and execution of analytics tagging implementations, testing and data quality management.

The selected candidate will work with Adobe and Google tag manager software to collect data about how our customers come to GEICO.com and interact with our applications on the web.  We use Adobe and Google tag managers to populate data for customer experience analysis by Marketing, the DSaT Metrics teams and other internal GEICO departments.  This data analysis helps GEICO better understand fundamental information on how many customers came to GEICO.com and how many completed each step in the application flow, among many other insights.  The Digital Analytics team also helps with software that is used to determine the results of A/B testing by the digital applications.  Finally, the analytics data is loaded into the EDP (Big Data) platform to be combined with other GEICO data for additional reporting insights.


o Familiarity with how digital application code populates tag data.
o Familiarity with how tag managers collect the tagged data and store it for analysis.
o Strong critical thinking, decision making, troubleshooting and problem-solving skills
o Ability to support multiple stakeholders/projects simultaneously and work in a very fast-paced environment
o Excellent verbal/written communication skills, including communicating technical issues to non-technical audiences is desired
o Ability to partner with a broad range of internal customers to understand their analytics needs
o Ability to define detailed analytics requirements and test strategies
o Candidate must possess a bachelor’s degree or be willing to commit to actively pursue such a degree.


o Knowledge of GEICO’s digital applications, especially for the Sales, Mobile and Service apps.
o Experience with coding/scripting of Adobe and/or Google tag managers
o Familiarity with Adobe Analytics tool suite
o Familiarity with Adobe Test & Target
o Familiarity with Google Analytics
o Familiarity with SQL queries using DB Visualizer and/or similar tools to access data in Hadoop
o Familiarity with an Agile development environment



For more than 75 years, GEICO has stood out from the rest of the insurance industry! We are one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and clever marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace.

Our associates' quality of life is important to us. Full-time GEICO associates are offered a comprehensive Total Rewards Program*, including:

  • 401(k) and profit-sharing plans
  • Medical, dental, vision and life insurance
  • Paid vacation, holidays and leave programs
  • Tuition reimbursement
  • Associate assistance program
  • Flexible spending accounts
  • Business casual dress
  • Fitness and dining facilities (at most locations)
  • Associate clubs and sports teams
  • Volunteer opportunities
  • GEICO Federal Credit Union

* Benefit offerings for positions other than full-time may vary.

GEICO is an equal opportunity employer. GEICO conducts drug screens and background checks on applicants who accept employment offers.

How to Apply
Click "Apply for Job" to complete your application. You will need an active email address and phone number. Please upload your resume, preferably as Word .doc files or PDF. Once you begin your application you can save it and access it later. Your application should include any work and/or internship experience from at least the past five years.



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