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Digital Analytics Analyst

Information Technology
R0003939 Requisition #
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Job Description
As a Digital Analytics Analyst, you will collaborate with metrics, business, and application development teams across the organization in order to implement and further hone data collection strategies, KPIs, and web analytics capabilities for GEICO's non-mobile and mobile applications. You will participate in the ongoing development of a tagging framework to refine our customer behavioral and application performance reporting through the enterprise digital analytics suite, Adobe Analytics. You define detailed requirements for how to implement Adobe Analytics variables, maintain requirements and data matrices, conduct testing, identify tagging issues, and proactively seek solutions for complex data collection problems. You will offer product support and metrics analysis support for the Adobe Analytics suite, including; Reports & Analytics, Analysis Workspace, Data Warehouse, Report Builder, and Data Workbench. Your digital analytics expertise will also extend to metrics analysis roles where you will deliver actionable customer behavioral analysis and reporting to DSaT and IT management regarding geico.com enhancements and experimentation.

Candidate Qualifications:
  • BA/BS in analytical field (business, finance, mathematics, computer science, statistics)
  • 3+ years of experience with Adobe Analytics or Google Analytics
  • 3+ years of experience in IT project management or leadership positions
  • Proven experience in digital experimentation and using web analytics data to optimize the online customer experience
  • Experience with defining detailed analytics requirements and test strategies
  • Demonstrated ability to work closely with developers and analysts/testers to implement, validate, and maintain analytics for digital channels
  • Knowledge of DTM tagging, including implementation solution design and processing rule set
  • Experience with web diagnostic tools like Fiddler 2, Charles, Firebug, or Bloodhound
  • Passion for rigorous website optimization, digital analytics, and problem solving
  • Working knowledge of system development life cycle methodologies
  • Familiarity with SQL and/or JavaScript


For more than 75 years, GEICO has stood out from the rest of the insurance industry! We are one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and clever marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace.

Our associates' quality of life is important to us. Full-time GEICO associates are offered a comprehensive Total Rewards Program*, including:

  • 401(k) and profit-sharing plans
  • Medical, dental, vision and life insurance
  • Paid vacation, holidays and leave programs
  • Tuition reimbursement
  • Associate assistance program
  • Flexible spending accounts
  • Business casual dress
  • Fitness and dining facilities (at most locations)
  • Associate clubs and sports teams
  • Volunteer opportunities
  • GEICO Federal Credit Union

* Benefit offerings for positions other than full-time may vary.

GEICO is an equal opportunity employer. GEICO conducts drug screens and background checks on applicants who accept employment offers.

How to Apply
Click "Apply for Job" to complete your application. You will need an active email address and phone number. Please upload your resume, preferably as Word .doc files or PDF. Once you begin your application you can save it and access it later. Your application should include any work and/or internship experience from at least the past five years.

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